financialization
Reframing finance: From cultures of fictitious capital to de-regulating financial markets
Financialization – the leverage and promotion of anything to be turned into a tradable product – and its cultures are what Haiven addresses in his book Cultures of Financialization: Fictitious Capital in Popular Culture and Everyday Life. Like many authors before him, he indicates that financialization is not only reduced to the transformation of currencies, goods, loans, etc. into tradable financial products such as swaps and futures, but that culture itself is under transformation and is being turned into an object of financial capitalism.
New spirit of critique?
du Gay and Morgan’s edited collection, comprising of thirteen chapters, focuses on the seminal and similarly titled The new spirit of capitalism (TSC), co-authored by Boltanski and Chiapello, originally published in France in 1999, and later translated into English in 2005.