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The economy of enough: A viable plan for a sustainable future?


In March 2016, the International Energy Agency (IEA) reported that carbon dioxide emissions during the last two years had leveled out. While the global amount of man-made greenhouse gas emissions stayed flat, global GDP had continued to grow. Absolute decoupling had finally occurred, the IEA proclaimed, a development desired by many proponents of green growth. Only four times in the history of IEA’s measuring of CO2-emissions had emissions stayed flat or dropped compared to the previous year.

Branding sustainability: Opportunity and risk behind a brand-based approach to sustainable markets

The need for sustainable market exchange

Introducing sustainability as a core value and practice in business is said to be one of society’s most promising means for safeguarding natural resources and eco-systems. This has led to much interest in how to integrate sustainability into the market-economic system. This view is expressed in the European Commission’s (2008) Sustainable Consumption and Production and Sustainable Industrial Policy Action Plan, which aims at combining the benefits of economic activity with the principle of sustainable development.

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