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The algorithmic panopticon at Deliveroo: Measurement, precarity, and the illusion of control


Deliveroo is a platform for food delivery, using the model of Uber, which has become the archetypal example of this kind of organisation. Platforms have grown rapidly in recent years, something captured in the refrain for new companies that they will be the ‘Uber for X’ (Srnicek, 2017: 37). Like Uber, Deliveroo is pitched as a platform that connects customers with food and the riders to deliver it. Deliveroo can therefore be considered as the ‘Uber for food delivery’, despite the fact it also competes with Uber’s own UberEats offering.

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