Issue Editors: Tero Karppi, Anu Laukkanen, Mona Mannevuo, Mari Pajala, Tanja Sihvonen
This special issue aims at describing and understanding the regime of ‘affective capitalism’. In cultural theory, affect is a useful concept for analysing how something stimulates our body and mind. Affect makes us act, exceeding or preceding rationality. In our daily lives we are constantly affected by a plethora of things: our work, our friends, our surroundings, our technologies (Gregg and Seigworth, 2010).