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The work of humour in affective capitalism: A case study of celebrity gossip blogs


In 2004 Mario Lavandeira started blogging ‘because it seemed easy’ (Stevens, 2013). Free blogging software and an abundance of online paparazzi photos inspired a blog that offered a different approach to celebrity: rather than promoting these public figures through flattering texts and images, the blog ridiculed and mocked them through snarky comments and image manipulations.

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