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Digitalize and deny: Pluralistic collective ignorance in an algorithmic profiling project


In contemporary management discourse, we hear a resounding catch phrase: ‘Digitalize or die’. A quick Google search will convince you. This command implies that if an organization ignores the possibilities offered by digital technologies, it will be outperformed by more vigilant competitors or find itself unable to achieve its goals. In this paper, we demonstrate the relevance of a twist of this expression.

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