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Various joyful encounters with the dystopias of affective capitalism

Introduction

To develop a theoretical understanding of the dystopic conditions of affective capitalism we will need to grasp its various manifestations in everyday life. The most recent and conspicuous of these appearances is perhaps Facebook’s notorious attempt to engineer the emotions of their users (Kramer et al., 2014). In 2014, Facebook carried out an experiment involving the manipulation of the emotional content of posts and measuring the effect these manipulations had on the emotions of 689,003 of its users in terms of how contagious they became.

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