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Deleuze and Guattari

'A career is nothing without a personal life': On the social machine in the call for authentic employees

Introduction

Original brands. Authentic managers. Employees that express themselves at work. Authenticity seems to be an increasingly central marker for an efficient and flexible organization. According to bestsellers such as Authenticity: What Consumers Really Want ‘business today… is all about being real’ (Gilmore and Pine, 2007: 1).

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