The (un)surprising nature of creativity: A Deleuzian perspective on the temporality of the creative process
Creativity is not a new concept in business and management. During the early 1960s, it was already emerging as a new buzzword in the field, especially in advertising (Frank, 1997) However, from the 1990s, given turbulence and discontinuous change in contemporary markets, it has come to be regarded as one of the key factors in the success of organisations (Gogatz and Mondejar, 2005; Proctor, 2005; Williamson, 2001).
Introduction: Capitalism, unpacked
How does capitalism – in its various guises – capture the value that we produce in society? There are many ways to answer this question, because capitalism has many ways to extract value from us (Chertkovskaya et al., 2016; Hanlon, 2017). On the surface, everything seems above board. Businesses erect factories and offices for us to work in; workers sign contracts and receive wages for their daily efforts; and shareholders put in the capital and get a return on their investments. But below the surface, things are not quite so straightforward.
Rejecting capitalism is like living out Don Michael Corleone’s famous phrase from The Godfather Part III: ‘Just when I thought I was out, they pull me back in’. Traditionally, capitalism has used violence to lay claim to everything that escapes from it. But today this violence is complemented by more insidious forms of coercion that are based as much on seduction and pleasure as they are on cruelty and oppression. We now work for capitalism as much in our free time as we do when we are being paid – not because we have to, but because we want to.
The [Core Policy] is written as a series of statements so it is easy to quote them. (Icelandic Pirate Party website)
The papers in this issue of ephemera have their origins in a conference, ‘Digital Labour: Workers, Authors, Citizens’, held at the University of Western Ontario on October 16-18, 2009. Joining academics from Canada, the United States, the United Kingdom, France, Italy and New Zealand were activists from unions in Canada and the United States representing journalists, screen actors, screenwriters, library workers and university faculty. Yet while the papers at the conference converged around the shared problematic of digital labour, what made the event interesting was not only commo