Skip to main content

creative work

Point of difference: The lost premise of creativity in ‘creative work’

Introduction: The emotional truth

To reveal the eco-system of feeling that produces the contemporary organisational paradox — where divergence and creativity are baked-into products while their premise often denied in organisational design — this note applies a Spinozian framework of affect. Here, affects are the, often unconscious, feelings that stick during encounters between bodies and other bodies and objects, informing the direction one moves in thereafter, and in their broadest sense represent ‘a sense of push in the world’ (Thrift, 2004: 64; Spinoza, 1996).

Subscribe to creative work