branding
Affective capitalism
Issue Editors: Tero Karppi, Anu Laukkanen, Mona Mannevuo, Mari Pajala, Tanja Sihvonen
This special issue aims at describing and understanding the regime of ‘affective capitalism’. In cultural theory, affect is a useful concept for analysing how something stimulates our body and mind. Affect makes us act, exceeding or preceding rationality. In our daily lives we are constantly affected by a plethora of things: our work, our friends, our surroundings, our technologies (Gregg and Seigworth, 2010).
Consumption of work and the work of consumption
Issue Editors: Ekaterina Chertkovskaya, Rashné Limki and Bernadette Loacker
Work and consumption have always been intertwined, their interaction shaped by social and historical circumstances. The ‘consumer society’ (Baudrillard, 1998/1970) that we arguably live in is often associated with a fading interest in work. On this view, wage labour is seen simply as a way of funding consumption during leisure time (Berger, 1964; Gorz, 1985). However, the boundaries between consumption and work have become increasingly blurred.
