hygiene
Your data is s**t
Welcome to the shitshow
In examining new ways for understanding the contemporary data subject, I believe the metaphor of shit is useful. It reminds us that data is a daily excretion composed of body with environment (personal with non-personal data). Like sludge (refined sewage), data excretions provoke, what I refer to here as, hygiene processes to manage storage, cleansing, and refinement, and increasingly realise inherent value (Hope, 2016).