Ethics of the brand

Ethical brands have risen to prominence in recent years as a market solution to a diverse range of political, social and, in this case most interestingly, ethical problems. By signifying the ethical beliefs of the firm behind them, ethical brands offer an apparently simple solution to ethical consumers: buy into the brands that represent the value systems that they believe in and avoid buying into those with value-systems that they do not believe in.

submission deadline  
15 Feb 2014

Conference organizers: Ole Bjerg, Christian Garmann Johnsen,
Bent Meier Sørensen and Lena Olaison

Conference date: 8-9 of May 2014

Conference venue: Copenhagen Business School, Denmar

Perpetual economic growth is an underlying assumption of the contemporary capitalist organization of society. The idea of growth is embedded not only in the corpus of economic thought but also in the institutions of the economy (Binswanger, 2013; Gorz, 2012). More recently, entrepreneurship, innovation and creativity have been seen as possible ways to solve the current economic and environmental crisis as well as to generate growth (Schaper, 2002). This is the case because entrepreneurship and innovation are portrayed as seeds of new initiatives and ideas that will boost economic development while simultaneously reduce its impact on the climate. Such a belief has produced new markets, such as carbon markets, and an emerging ‘climate capitalism’ (Böhm, Murtola and... more


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