Susan Sontag

Authenticating the inauthentic

In recent years, much of our economy – and now, almost the entirety of our global media – has come to rest on a public display of authenticity: ads that bemoan the notion of the sales pitch, heartfelt apologies by perpetrators of large-scale bank frauds or environmental disasters that run on the evening news, and the possibility that our own financial worries may cease when we are made the stars of our own reality television programs. These are all common aspects of modern life.

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