marketing

The slippery relationship between brand ethic and profit

Introduction: The complex nature of ethics

submission deadline  
30 Sep 2014
call for papers pdf  

Issue Editors: Ekaterina Chertkovskaya, Rashné Limki and Bernadette Loacker

Work and consumption have always been intertwined, their interaction shaped by social and historical circumstances. The ‘consumer society’ (Baudrillard, 1998/1970) that we arguably live in is often associated with a fading interest in work. On this view, wage labour is seen simply as a way of funding consumption during leisure time (Berger, 1964; Gorz, 1985). However, the boundaries between consumption and work have become increasingly blurred. Consumption is no longer confined to leisure, having become central to the employment relationship (Korczynski, 2007; Dale, 2012), but also transcending it. At the same time, some consumption has become productive in the circuits of capital (Arvidsson, 2005). While both the themes of work and consumption have been discussed separately (including in ephemera, e.g. Beverungen et al., 2011; Dunne et al., 2013; Egan-Wyer et al., 2014), this special issue aims to bring them together by... more

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