Publish and perish

A few years ago, I published a paper on the ‘secrets of excellence’ in the business school (Butler and Spoelstra, 2012). It was written as an ironic guide to publishing in top-ranked management journals. Some of the tricks of the trade we identified – ‘productivity through people’, ‘close to the customer’, ‘bias for action’ – overlap with Peters and Waterman’s 1980s business-yuppie classic In search of excellence.

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