Fordism

In a compelling paper that appeared in 2007, Slavoj Zizek recounted the following anecdote, funny and disconcerting at the same time: Italian leftist journalist Marco Cicala had confessed him that after having submitted an article featuring the word ‘capitalism’, the editor had asked him whether using that term was actually his only choice: in case it wasn’t, why not replacing it with a synonymous, like ‘economy’?

Introduction