Too often critique simply works as a safety valve; too often it becomes a logo. Indeed, we have seen an explosion of this logo in recent years: there are Critical Management Studies conferences and critical journals appearing everywhere. It seems as if there is a critical bandwagon that everybody feels they need to jump onto. But how much has the ‘critical’ logo really changed; how critical has our critique really been? We feel that too often the ‘critical’ signifier simply stands in for any real critique to be practiced.