emotional capitalism

‘Cause I wuv you!’ Pet dog fashion and emotional consumption

I love and treat my puppies as if they were my own children. I have to admit, I may have spoiled them a little too much. But how can I not? Just look at those sweet lil' faces, they deserve to be treated like my lil' prince and princesses ☺ I love my babies. (Daily Mail Reporter, 2009)

Affective capitalism: Investments and investigations

Introduction

Experience taught me a few things. One is to listen to your gut, no matter how good something sounds on paper. The second is that you’re generally better off sticking with what you know. And the third is that sometimes your best investments are the ones you don’t make. (Trump, 1987: 58)

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