branding

submission deadline  
31 Dec 2014

Issue Editors: Tero Karppi, Anu Laukkanen, Mona Mannevuo, Mari Pajala, Tanja Sihvonen

This special issue aims at describing and understanding the regime of ‘affective capitalism’. In cultural theory, affect is a useful concept for analysing how something stimulates our body and mind. Affect makes us act, exceeding or preceding rationality. In our daily lives we are constantly affected by a plethora of things: our work, our friends, our surroundings, our technologies (Gregg and Seigworth, 2010). Unsurprisingly, perhaps, we are seeing attempts to capture affect in different fields of contemporary culture, from labour to social networks to politics. In these contexts, affect and affection are extensively organized, produced and maintained for the needs of capitalism. Affective capitalism is lucrative, tempting and even devious. The notion of affect dovetails with operations of power (Kenny, Muhr and Olaison, 2011). It merges with established therapeutic discourses and blurs the limits of intimacy at work... more

submission deadline  
30 Sep 2014
call for papers pdf  

Issue Editors: Ekaterina Chertkovskaya, Rashné Limki and Bernadette Loacker

Work and consumption have always been intertwined, their interaction shaped by social and historical circumstances. The ‘consumer society’ (Baudrillard, 1998/1970) that we arguably live in is often associated with a fading interest in work. On this view, wage labour is seen simply as a way of funding consumption during leisure time (Berger, 1964; Gorz, 1985). However, the boundaries between consumption and work have become increasingly blurred. Consumption is no longer confined to leisure, having become central to the employment relationship (Korczynski, 2007; Dale, 2012), but also transcending it. At the same time, some consumption has become productive in the circuits of capital (Arvidsson, 2005). While both the themes of work and consumption have been discussed separately (including in ephemera, e.g. Beverungen et al., 2011; Dunne et al., 2013; Egan-Wyer et al., 2014), this special issue aims to bring them together by... more

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