The magic of ethical brands: Interpassivity and the thievish joy of delegated consumption

The triumph of advertising in the culture industry is that consumers feel compelled to buy and use its products even though they see through them. (Horkheimer and Adorno, 1989: 167)

Ethical commodities as exodus and refusal


As we witness a rise in ‘ethical branding’, we should interrogate which practices could have any effect on ethical concerns. Capitalism generates the need for ethical consumption and benefits from its sale. Ethical practices must move beyond the sphere of consumption; likewise, analyses of ethical branding should address communication and networking. What we need is a concrete understanding of how brands communicate information about themselves. This can reveal that alternative ethical practices are not only possible, but are already occurring.

Ethnicized un/employability: Problematized Others and the shaping of advanced liberal subjects

To find out what our society means by sanity, perhaps we should investigate what is happening in the field of insanity. And what we mean by legality in the field of illegality. (Foucault, 1983: 211)

Fighting against all odds: Entrepreneurship education as employability training


‘I have never needed to look for a job. I found my own way.’


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