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Understanding affective labor online: A depth-hermeneutic reading of the My 22nd of July webpage

Introduction

On July 22 2011, Anders Behring Breivik, a right-extremist single perpetrator, detonated a car bomb in the Norwegian administrative district in Oslo, killing eight people and injuring over 200. Next, he drove to the youth summer camp of the labor/social-democratic party (Arbeiderpartiet, AP) on the island of Utøya and opened fire on the organizers and participants, killing 69 people and injuring another 110, mostly teenagers, before police forces were able to detain him.

‘Cause I wuv you!’ Pet dog fashion and emotional consumption

I love and treat my puppies as if they were my own children. I have to admit, I may have spoiled them a little too much. But how can I not? Just look at those sweet lil' faces, they deserve to be treated like my lil' prince and princesses ☺ I love my babies. (Daily Mail Reporter, 2009)

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