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Introduction

Introduction^[1]

Introduction^[1]

Introduction

I love and treat my puppies as if they were my own children. I have to admit, I may have spoiled them a little too much. But how can I not? Just look at those sweet lil' faces, they deserve to be treated like my lil' prince and princesses ☺ I love my babies. (Daily Mail Reporter, 2009)

Introduction

Affect and its capture

…how to elaborate debt as embodied; i.e. what could be called, for the lack of a better word, “affective capitalism”, where the affect bit refers to the bodily and often non-cognitive states and excitations; of desires and impulsions; whether in the brain or in the gut. Could this be connected to the wider interest in brain sciences in the context of digital culture (interface design)? (Parikka, 2011: blogpost)

Introduction

But standing on the shores of what is known as the ‘Slave River’ near the Cape Coast of Ghana, where men and women were once bathed before they were sold into slavery, Mike felt a sense of peace instead of horror. ‘We had a ritual’, he said’ (Mike, 23andMe consumer).[1]

Introduction