In Unmasking the Entrepreneur, Campbell Jones and Andre Spicer set about producing a much needed critical account of the entrepreneur and its place in contemporary society. This is a project with which we should have much sympathy, and there are certainly important questions to be asked. How, for example, did the word ‘entrepreneur’ move from Cantillon’s original sense of an administrator grappling with uncertainty (Spengler, 1954) to a contemporary trope modelled on Gates, Jobs and Branson?
