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Understanding affective labor online: A depth-hermeneutic reading of the My 22nd of July webpage

Introduction

On July 22 2011, Anders Behring Breivik, a right-extremist single perpetrator, detonated a car bomb in the Norwegian administrative district in Oslo, killing eight people and injuring over 200. Next, he drove to the youth summer camp of the labor/social-democratic party (Arbeiderpartiet, AP) on the island of Utøya and opened fire on the organizers and participants, killing 69 people and injuring another 110, mostly teenagers, before police forces were able to detain him.

‘Cause I wuv you!’ Pet dog fashion and emotional consumption

I love and treat my puppies as if they were my own children. I have to admit, I may have spoiled them a little too much. But how can I not? Just look at those sweet lil' faces, they deserve to be treated like my lil' prince and princesses ☺ I love my babies. (Daily Mail Reporter, 2009)

Wearing the world like a debt garment: Interface, affect, and gesture

…how to elaborate debt as embodied; i.e. what could be called, for the lack of a better word, “affective capitalism”, where the affect bit refers to the bodily and often non-cognitive states and excitations; of desires and impulsions; whether in the brain or in the gut. Could this be connected to the wider interest in brain sciences in the context of digital culture (interface design)? (Parikka, 2011: blogpost)

‘Health and ancestry start here’: Race and prosumption in direct-to-consumer genetic testing services

Introduction

But standing on the shores of what is known as the ‘Slave River’ near the Cape Coast of Ghana, where men and women were once bathed before they were sold into slavery, Mike felt a sense of peace instead of horror. ‘We had a ritual’, he said’ (Mike, 23andMe consumer).[1]

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